M1 | Detective Mindy

We scripted, produced and edited three videos that were used in M1’s chatbot acquisition campaign, The Case of the Orange Dog. The campaign was a mystery-solving chatbot game where users had to solve clues and eliminate suspects to catch the thief.

We didn’t just produce and conceptualise the videos. We also worked with the developers to integrate the videos into the overall flow to deliver a successful chatbot campaign.

The videos were crucial to the success to the campaign. They brought Detective Mindy to life - and got more than 1,500 people to join the campaign and solve the mystery.