Cordlife | Brand video

Not many people know that a child’s cord blood can be useful when they fall sick. Cordlife wanted to change that. We conceptualised, scripted and produced their brand new brand video. The video educated people about cord blood and how it could be used. It also explained what Cordlife did, with a special emphasis what Cordlife did beyond cord blood banking.

We used a powerful screenwriting technique when writing the video – DRAMATISE, DESCRIBE, PERSUADE and CLINCH. This made our video more emotional, resonant and impactful than the standard brand video.