How to start your own branded podcast
A branded podcast is a podcast created by or on behalf of a company or brand to promote its products or services, strengthen its brand narrative, spread its key brand messaging, or serve a variety of other purposes or goals. Branded podcasts can be either sponsored or produced by the brand itself.
Sponsored podcasts are typically created by independent podcast producers and then sold to brands for sponsorship. The brand then has the opportunity to integrate its products or services into the podcast content, either through product placement, integration into the show's narrative, or the use of host-read ads.
Brand-produced podcasts are created by the brand itself and typically feature its own employees or other experts as hosts. These podcasts are typically more tightly aligned with the brand's messaging and goals and can be used to promote the brand in a more direct way.
Branded podcasts can be a powerful marketing tool for businesses of all sizes. First we need to:
Define your goals. What do you want to achieve with your podcast? Do you want to promote your brand, build relationships with customers, or simply share your expertise with the world? Once you know your goals, you can start to plan your content and format.
Choose a topic. What will your podcast be about? Choose a topic that you are passionate about and that you have some expertise in. This will make it easier for you to create engaging content and build a loyal audience.
Come up with a format. How will your podcast be structured? Will you have interviews, solo shows, or a mix of both? The format of your podcast will depend on your goals and your audience.
Find a host. If you are going to be hosting your own podcast, make sure you have a strong speaking voice and that you are comfortable talking for extended periods of time. If you are not comfortable hosting your own show, you can hire a professional host.
Find guests. If you are planning on having guests on your show, start reaching out to them early. Be sure to have a clear idea of what you want to talk about with each guest.
Record and edit your episodes. Once you have your guests lined up, it's time to start recording your episodes. Be sure to record in a quiet place and use a good microphone. After you have recorded your episodes, you will need to edit them. This includes removing any mistakes or awkward pauses.
Distribute your podcast. Once you have edited your episodes, it's time to distribute them. There are a number of different ways to distribute your podcast, including Apple Podcasts, Spotify, and Google Podcasts.
Promote your podcast. Once you have distributed your podcast, it's time to start promoting it. Let people know about your podcast on your website, on social media, and in your email newsletter.
Starting a branded podcast can be a lot of work, but it can also be a lot of fun. If you are passionate about your brand and have something to say, then starting a podcast is a great way to reach a wider audience and build relationships with potential customers.
Here are some additional tips for starting your own branded podcast:
Invest in good equipment. A good microphone and audio recording software will make a big difference in the quality of your podcast.
Be consistent. Release new episodes on a regular schedule so that your listeners know when to expect new content.
Engage with your audience. Respond to comments and questions on social media and encourage listeners to share your podcast with their friends.
Measure your results. Use analytics tools to track how many people are listening to your podcast and how they are finding it. This information will help you improve your podcast over time.